Blog | Online Business, Website Design & Marketing

Consumers may be looking in online yellow pages and local directories for businesses like yours.  Even if they’re not, your being listed can be an indicator to the search engines, helping improve your local rankings at Google, Bing, and Yahoo.

http://smallbusinessshift.com/guides/getting-your-business-listed/ 
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A nice reference poster for HTML 5. Download

  
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 Getting this error from the Flash element on your webpage? Upgrading Flash Player not the issue? 
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In today’s websites content is king. Managing that content is one of the most important decisions you have to make.  
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The most amazing aspect of e-commerce is its ability to impact sales and marketing efforts immediately. By going online, suddenly a neighborhood deli or a small consulting firm can reach a national or international base of potential customers.  
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Your blog is a great place to share sales and product discounts with your visitors. After a while they will learn to expect to find these offers in your blog and will visit it regularly to look for them.

1. Put your websites URL (www.yoursite.com) in all your printed promotional materials. I can't tell you how many times I have seen business cards without the company's website info on it. Put it on cards, flyers, brochures, corporate letterhead, newsletter, signs, yellow page ads, etc. 
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An effective website should work and grow with your business.
No, you don't want your first website to be a static five pages long. The truth is, in two months you are going to need to make changes to your services, products, special offers--the list goes on. Now you're paying for changes and new pages to be added, and the price tag for that small, basic, cost-effective website will, at the end of the year, be triple what you planned on spending. 
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A Call to Action (CTA) is something on your website that compels a user to take some kind of action which you can measure and determine whether your website works or not. A good CTA provides focus to your visitors and drives them in the direction you want them to go. Examples include: 
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Despite tough economic conditions, online sales continue to rise. For business owners struggling to keep open a store or considering closing some locations, the internet can be a profitable and cost effective alternative.  
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